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4th October 2024
Hyper-Individualism in an Online World
A few months ago, a New York Times article by Mireille Silcoff titled “Teen Subcultures Are Fading. Pity the Poor Kids,” circulated TikTok. The article recounted a conversation Silcoff had had with her daughter who shown her a TikTok of a girl walking into a Dallas clothing store called “Dear Hannah Prep”, upon which she exclaimed “it’s so preppy in here”, while facing a room of brightly colored ruffled skirts, beaming smiley face icons, and ironically placed palm trees. Akin to a 2007 Justice or Ruby and Jenna, this store was far from the New England Ivy League, Lisa Birnbach, “cashmere sweater draped upon your shoulders” kind of preppy I know.